The Early Adopters have helped us define the 3 Biggest “To Do’s” for Social Media Marketing (FaceBook, Twitter, LinkedIn, MySpace…. and Blogging).
With the evidence coming in now for a while people are spending more time while they are on the Internet in Social Media platforms and just like “Word of Mouth” marketing around the company break room people are influencing their friends buying decisions with what they are posting (talking about).
Since we believe in the benefits for both improving Search Engine Optimization and the sale of products and/or services, we continue to develop cont
ent and the habits to utilize Social Networks and Blogs.
Today I’ve broken down our focus and approach to 3 categories; How, What and When…
Social Network are not all created equal, speak the same language or behave the same. We have two recomendations here;
- Before you jump in posting your thoughts, ideas, suggestions, products or services, start slowly. Find out what the personalities are of the Social Networks you are involved in. Pay attention to what people are posting, comment on what others are doing. Remember like any long lasting relationship, “It is not about you”. It is all about them. I think Dale Carnegie has a few books on this (old school).
- Because every Social Network is different you may find you have more success with one over another, or maybe you use a professional network to get connected, but another one to socialize. Stay open to the ebb and flow with your interactions.
2) Know what your followers, friends or customers want to hear
So often when I talk with my clients their minds go blank when they think, What will I talk about, What will people want to read…
My question to them is simple and more than likely they (you) already have enough content and ideas to stay busy for months. Here are some suggestion on what content to develop;
- Most common questions people ask you
- Do you have a list on your website of F.A.Q.’s
- Email responses where you answered someone’s question
- What are you passionate about
- Have you asked your clients and/or previous customers what they would like to hear about
- Google has an app. called Google alerts, if you type in a keyword set you will see what others are writing about
- Write about something personal, remember, this is about “Social” networking… Its not all about you, your product, a sales pitch. Its about getting to know everyone you are connected with
3) Be consistent
The amount of time required to do all of this can be overwhelming. So you need the time management tools. I found several I really like and use personally. check each of them out HootSuite is my favorite with TweetDeck a very close second. HootSuite gives you the ability to schedule your posts a head of time. So for those of us who run out of time during the day because the needs of our clients change dynamically, then working for about an hour or so at night you can schedule a whole bunch of tweets, facebook and LinkedIn posts all scheduled for the coming week. Then just pop in every once in a while to keep in touch with everyone, seeing how they are doing.
Being consistent and present (seen) with people through your Social Networks is very important. If they don’t see you, if your are not interacting with them, they will forget about you.
Hope this helps, there is much more to come…
To Your Success!