I think the most difficult aspect to this whole process is, understanding what Social Media and Networking is.
I hope the initial post helped as I am sure the short clip enlightening… :- )
Now we cover which Social Networks to join and how to become part of the contributing network.
First, there are several Social Networks just for Real Estate Agents and before you go out and sign up please let me provide a quick overview of them so that you can jump right in running. I’ll provide direct links for each to make signing up easy. I am ranking these top to bottom, best to maybe not the best.
You know this blog post will be very large so I am breaking this up into smaller ones. You will find that I have broken everything into separate entries for each blog. Much better…
Here is the first.
Active|Rain – To Signup Click Here
Probably the best Social Network for real estate agents. Here is what Active|Rain had to say about them selves,
“ActiveRain is a Bellevue, WA based technology/media company hybrid that operates the largest and most active social network in the real estate space.
Our roots go back almost 6 years but unlike many new “real estate technology” companies we are not trying to change the business model, but rather provide the technology to augment an existing one. Over the years we’ve worked very closely with agents and companies both large and small, providing the technology to support their core business, selling homes. Our goal is to “Empower the real estate professional” and as an extension empower the consumer. We don’t believe in placing additional barriers between the consumer and the agent.
In June 2006, we launched the ActiveRain Real Estate Network, a free social network and marketing platform for real estate professionals. This network helps agents to create business relationships both within the industry and with the consumer. “
My comments: Active|Rain is by far the largest specific network for Real Estate Professionals around. Having just visited the site they have 104,072 members and while I was there they had 4,062 members online. This is pretty big stuff for any network, let a lone a niche network.
OK, Active|Rain uses a scoring system to incentivize members to participate. Points are given for, 1) filling out the details of who you are, 2) Writing a post which can go to your Blog, the main member area, any groups you belong to and your localism.com page(s), 3) Comment on peoples posts, 4) Welcome people to the network, 5) Ask people to join the Network… and so on.
So you should know, I will earn points for each person that joins using the link above. I hope you do use it. It will be interesting to see the numerical affect.
What do points do for you? Well, depending on your level of points, you could be the highlighted member of the day and be listed in the daily email that they send out to all members.
I have posted several posts to my blog and in doing so, the information becomes available in different groups (people gathering under an interest, i.e. technology) and/or you can also have your posts listed in the “localism.com” social network. Localism.com is an extension of Active|Rain and goes along with the idea of “The national land grab” generating content within the scope and control of Active|Rain gives it momentum in growth and certainly scope when people are looking for content on the Internet.
So, Signup for an Active|Rain Membership and look around at how others are using the network. I’ll place a comment to this post with some links that I found helpful.